You Be the Behavior Consultant – The Counter Conditioning Conundrum


Take a walk in my shoes. Join me on a behavior consultation with an exotic species where YOU get to be the behavior consultant. You will discover things that might sound familiar and also things that might be unique and important to the species in front of you. Either way you are guaranteed to learn something!


Dickinson, A., & Pearce, J. M. (1977). Inhibitory interactions between appetitive and aversive stimuli. Psychological Bulletin, 84(4), 690–711.

Newall, C., Watson, T., Grant, K.-A., & Richardson, R. (2017). The relative effectiveness of extinction and counter-conditioning in diminishing children’s fear. Behaviour Research and Therapy, 95, 42–49.

Williams, D. R., & Barry, H. (1966). Counter conditioning in an operant conflict situation. Journal of Comparative & Physiological Psychology, 61(1), 154–156.

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Heidenreich, B. E. (2021). The Counter Conditioning Conundrum. YOU be the Behavior Consultant.

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