7 Myths about Negative Reinforcement

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Episode - 32  July, 2023

Host: Barbara Heidenreich

Do you have doubts about negative reinforcement? I understand! I sure did. That was until someone took the time to clear up some misunderstandings I had because of what I had been previously taught. That moment changed my life and how I am now able to help improve animal welfare. Many animals are unable to contact positive reinforcement due to competing negative reinforcement contingencies. Often these must be addressed first for positive reinforcement to be effective. Teaching trainers to recognize and address these negative reinforcement contingencies is essential to optimizing animal welfare. But the mythology surrounding negative reinforcement can hold trainers back which can result in delays to proper interventions for animals. In this podcast I go over 7 myths about negative reinforcement to help trainers learn more about this valuable procedure for optimizing animal welfare.

Recommended Citation:

Heidenreich, B. (Producer/Writer). (2023, July 3.) 7 Myths About Negative Reinforcement. [Audio Podcast] Animal Training Fundamentals with Barbara Heidenreich. https://animaltrainingfundamentals.com/podcasts/7-myths-about-negative-reinforcement/

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Host Bio:

Barbara Heidenreich

Barbara Heidenreich is an animal training consultant specializing in exotic animals. She consults worldwide working with zoos, universities, veterinary professionals, and conservation projects. She has worked onsite with over 90 facilities in 29 countries. She is an adjunct instructor at Texas A & M University. She has authored two books and contributed to four veterinary textbooks. She is a co-author of two Fear Free® Avian Certification Courses. Much of her work focuses on training exotic species to cooperate in medical care. She operates the online education program  AnimalTrainingFundamentals.com. This virtual learning program features award winning courses, tracks to guide professional development, verifiable badges to share and prove course completion, community, and more. Barbara is an advisor for the Animal Training Working Group and the Parrot Taxon Advisory Group for the European Association of Zoos and Aquariums. She also serves on the Zoological Association of America Animal Training Committee. She has provided her expertise to conservation projects The Kakapo Recovery Program and The Borneo Orangutan Survival Foundation. She has a Bachelor of Science in zoology and has begun the journey towards a Master of Science in applied behavior analysis. Her goal is to leave behind a legacy of kindness to animals by sharing her expertise.

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